October 19, 2025 marked an exciting milestone for Belleville and the surrounding communities: the grand re-opening of ShopRite of Belleville, which is a part of the LoCurcio Markets family. From the first gleaming shelf to the aroma of fresh-baked goods, this isn’t just a supermarket relaunch, it’s a celebration of community, connection, and the kind of everyday experience that turns grocery shopping into something special.

The Legacy Behind the Name

The LoCurcio family has been a name local shoppers trust. Their roots in New Jersey grocery stretch decades, and their stewardship of community markets reflects a personal touch you don’t always see in big box chains. In Nutley, for instance, their ShopRite location (at 437 Franklin Avenue) has become somewhat of a local gem being praised for its fresh produce, vibrant specialty departments, and even live pizza-oven action. You can read my blog on our experience at the LoCurcio Markets ShopRite of Nutley location here.

That same dedication and attention to detail are now featured in Belleville, and it’s worth noting this is not just a takeover of shelves, it’s an infusion of a family-driven ethos into an important local hub.

Our Experience at the Grand Re-Opening

Here’s a preview of what shoppers can look forward to — and what we had the pleasure of experiencing — at the ShopRite of Belleville:

✨ Stunning produce & cheese displays
Expect freshness front and center with seasonal fruits, vegetables, and an expanded specialty cheese selection (featuring both local and international favorites). We sampled the Thumann’s pastrami and ended up buying a whole pound — the kids absolutely loved it! Dietz & Watson also had a great spread of artisan cheeses and premium meats. Jason devoured the buffalo chicken sandwiches and charcuterie cups. I adore when stores offer samples; it’s the best way for my kids to discover new favorite foods.

🍕 Live pizza, made to order
Watching a chef toss dough and bake a pie in minutes is not just fun… it’s a delicious reason to linger (and order more). The kids keep asking, “Mom, when are we going back to the supermarket with the delicious pizza?” We even saw guests ordering pumpkin pizza on our way out!

🎂 The expansive bakery
The kids loved the cake pops and were mesmerized by the beautifully decorated Halloween cakes which were spooky, colorful, and totally creative! Nick got the chocolate cake pop while Emilia chose a strawberry cake pop. I got a bite of each and boy, they were very tasty!

🍪 Seasonal décor & products
We stocked up on festive finds like holiday creamers, cookies, and LoCurcio sprinkles to get in the spirit of the season.

🥗 Prepared foods & ready-to-go meals
Perfect for busy families and professionals, the new store features a robust prepared foods section with salads, empanadas, grilled entrées, sandwiches, a hot bar, and a cold bar. Jason grabbed a sandwich while I opted for a salad to enjoy at home, both delicious!

🌼 A community-first atmosphere
From the floral and plant section to kid-friendly touches like the toy aisle and locally sourced products, the new Belleville ShopRite feels personal and welcoming, more than just a grocery trip, it’s a place to explore.

💰 Competitive pricing + value
The LoCurcio family continues their tradition of pairing specialty appeal with everyday affordability, so shoppers never have to choose between quality and savings.

The Details of LoCurcio Family Markets — Belleville

Address: 726 Washington Avenue, Belleville, NJ 07109
Instagram: @locurciomarkets
Facebook: LoCurcio Markets
Website: Their ShopRite.com profile highlights the LoCurcio family’s four-generation legacy, celebrating their deep roots in the community and commitment to making every shopping experience fresh, local, and family-focused.

Join the Celebration

If you stop by, take your time to explore, grab a slice, and share your finds — maybe it’s a gooey cheese pull, a delicious cake pop, a local product, or your favorite aisle setup… and don’t forget to tag #ShopRiteBellevilleReopening and #LoCurcioMarkets when you post on Instagram and Facebook!

Have you visited any of the LoCurcio Markets locations? (Belleville, Nutley, or Kearny)

Let me know in the comments!