Realm of Vibes

Danielle Gould – Mom, Content Creator & Blogger & Occupational Therapist
My forever tagline: I have many realms, all with a different vibe.

Discover Nutley’s Best Kept Secret: LoCurcio Family Markets (AKA ShopRite of Nutley, NJ) 🍕

If you’re in Nutley and craving a feel‑good foodie outing, you must stop by LoCurcio Family Markets, also known as ShopRite of Nutley. Located at 437 Franklin Avenue, Nutley, NJ 07110, this family‑run gem has been owned by the LoCurcio family since 1932 and is part of the well‑loved ShopRite chain.


🍕 Pizza That’s a Show and a Taste Sensation

We recently grabbed a fresh, electric oven made pizza for lunch it was simply unforgettable. Watching the chef spin that pie high into the air was mesmerizing, especially for our kids. And the cheese pull? Absolutely insane—the kind that makes everyone go, “Whoa!” My daughter Emilia couldn’t stop exclaiming how “fresh and delicious” it tasted. The best part? It was made in under 5 minutes so no whiny “I’m hungry” exclamations from the kids.


🛍️ A Pre-Made Section Designed for Busy Parents

Dinnertime decision fatigue? Not here. Their prepared‑foods section is a lifesaver for tired, working parents like us. We snagged a delicious dinner for the night of our visit and lunch for the next day—total game‑changer. Jason loved the beef empanadas, while I grabbed the grilled chicken Caprese. The portions are huge, and at great prices. They had fresh a plethora salads, meatless options, sandwiches, wings, ribs, a hot buffet, a cold buffet… I could go on and on. You’d have to see it for yourself.


🎈 Kid-Approved Discoveries

The kids had a blast exploring. They discovered a beautiful glass rose and a quirky frog planter. They also found squeeze‑balls, jack‑in‑a‑bag toys, and bouncy outdoor balls. It turned one quick grocery run into a mini adventure! Be sure to check out the floral area for stunning arrangements, planters, and bouquets!


🍓 Produce & Cheese Selection—Unreal

The fruit and cheese displays were jaw‑droppingly impressive. A perfect blend of fresh local produce and specialty cheeses (hello international cheese department!). We brought home “sprinkle cheese” – (grated Parmesan). We also got a ton of seasonal fruits. These included strawberries, cantaloupe, apples, bananas, and pineapples. Everything was so fresh and delicious. It was an excellent chance for the kids to review fruits and vegetables. We also explained the importance of eating whole foods!


🏪 The Details of LoCurcio Family Markets


🏁 Final Slice: Why You’ll Love It

LoCurcio’s isn’t just another grocery store—it’s a delightful family experience. Come for the hot, fresh pizza (with live spinning action!), stay for the variety, community vibe, and killer prices. Ideal spot for one-stop shopping, family fun, and delicious eats. Both cherubs asked, “When are we going back? That supermarket had everything!


👉 Ready to Make Nutley’s Best Pizza Night Plan?

Stop in, grab a pie, and stock up at great prices. You and the kids will thank yourselves!



Head to 437 Franklin Ave, follow them on Instagram, like their Facebook page, and check out their ShopRite profile. Then come taste what everyone’s raving about—and let Emilia’s “fresh and delicious” verdict guide your next family pizza night!

7 responses to “Discover Nutley’s Best Kept Secret: LoCurcio Family Markets (AKA ShopRite of Nutley, NJ) 🍕”

  1. ohitsmelissa Avatar
    ohitsmelissa


    oooo adding it to my list if we’re in the area! I think my Joshua would approve of the pizza ! Looks good

  2. realmofvibes Avatar

    He would LOVE it!! ❤️ We’ll meet up there in the near future!

  3. Claudy P Avatar
    Claudy P

    Thank you for sharing! Saving for when we are in the area!

    1. realmofvibes Avatar

      LMK when you go!

  4. Nicole Feeney Avatar

    This isn’t just a ShopRite, it’s family

    1. realmofvibes Avatar

      Exactly how we felt from the moment we entered!

  5. […] The LoCurcio family has been a name local shoppers trust. Their roots in New Jersey grocery stretch decades, and their stewardship of community markets reflects a personal touch you don’t always see in big box chains. In Nutley, for instance, their ShopRite location (at 437 Franklin Avenue) has become somewhat of a local gem being praised for its fresh produce, vibrant specialty departments, and even live pizza-oven action. You can read my blog on our experience at the LoCurcio Markets ShopRite of Nutley location here. […]

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I’m Danielle…

a New Jersey millennial mom of two, rescue pup mama, occupational therapist, and the voice behind Realm of Vibes.

As a content creator and blogger, I share family-friendly travel, weekend adventures, real-life products, and everyday tips that make life a little more joyful and a lot more doable.

Instagram is my main playground, where I bring these moments to life and connect with individuals navigating the same beautiful chaos.

There’s a space here for every adventure, every mood, and every memory, and I’m so glad you’re part of it.

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